Experience

Hannah Christine Barling
Dallas, TX hannahbarling@gmail.com

479.650.0486

EDUCATION

University of Kansas: William Allen White School of Journalism and Mass Communications
Bachelor of Science in Journalism (News & Information); German Studies Minor
(May ’15)

University of Regensburg, Germany
Drs. Dean T. and Elisabeth Collins Germany Study Abroad Scholarship
(March ‘14 – July ’14)
German: high intermediate proficiency

EXPERIENCE

Team SI

Account Manager                                                                (Sept ’16 – Sept ’17)

  • Manage all marketing for 10+ clients, including content creation/strategy, traditional & digital media
    • Post social content & industry-specific blogs weekly
    • Run SEO-focused reputation repair campaign, writing content & managing social profiles
    • Oversee video production, from brainstorming to final edited product ready for promotion
    • Handle all clients’ advertising budgets & billing, aiming to increase paid media each quarter
    • Create monthly reports for all campaigns, comparing to previous month to show client progress

 ReachLocal

Digital Marketing Manager                                             (Aug ’15 – Aug ’16)

  • Managed total web presence for 30 small to medium-sized businesses
    • Ran specialty national accounts, including Hospital Corporation of America (HCA)
    • Posted daily/weekly on all clients social pages & blogs
    • Provided reputation management by monitoring client reviews
    • Pitched & executed social media contests
    • Created monthly custom reporting for all campaigns, using Twitter, Facebook & Google Analytics
  • Employee of the Month

 KU: The University Daily Kansan (Circulation 11k; 4 print editions/wk)

Social Media Editor                                                                         (Spring ’15)

  • Managed & produced content for all social media accounts including Twitter, Facebook & Instagram
  • Created, organized & executed social media branding promotions
  • Won College Media Business & Advertising Managers 2015: Best Social Media Strategy

Digital Editor & Managing Editor                                                   (Fall ’14)

  • Led digital-first strategy, including a complete redesign & rebranding of Kansan.com
  • Managed Kansan social media accounts, increasing Twitter followers from 9.3k to 11.3k in 6 months
  • Created kudayinthelife.com, featuring the unique walks of life at the University of Kansas
  • Won College Media Business & Advertising Managers 2015: Best Special Section (Day in the Life)

Entertainment Editor                                                                            (Fall ’13)

Copy Editor                                                                                             (Fall ’13)

 News Reporter                                                                 (Fall ’12 – Spring ’13)

 Correspondent                                                                                 (Spring ’12)

KC Magazine

Entertainment & Website Intern                                    (Jan ‘14 – March ‘14)

KMBC-TV, Kansas City

News Intern                                                                        (May ‘13 – Aug ‘13)

SKILLS & INTERESTS

Software: Google Analytics certified, Google AdWords certified, Salesforce, Final Cut Pro, iMovie, WordPress, InDesign, Photoshop

Community service: Boys & Girls Club: volunteer cheerleading coach
(’09 – ’11; ’15)