When I was still living in Little Rock, I worked at an agency called Team SI. The SI stands for social innovation – sounds like a pretty sweet gig, right? Right! I wrote this blog urging brands to give their online presence a makeover, and thought it relevant for all you summer planners.
Summer is the most popular time of year for planning, at least in higher education it is. So as you’re working on your media plans for the year ahead, take into consideration these down-and-dirty tips on where to start. Want the short version? These four adjustments are key:
- Revamp your content
- Upgrade your visuals
- Get personal
- Spread the good news!
Storytelling is a process: Define your audience, nail down the message you want to get across, then work on telling that story in the best way possible to reach your consumers.
Personalize your messaging and share visually-appealing content. As cliche as it sounds, people like hearing good news and seeing pretty pictures. So give the people what they want, damnit!
But who am I to tell you? Read my blog instead.
